Talking Content
Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place.
Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience.
Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed.
Subscribe now to start transforming your content marketing approach.
Episodes
27 episodes
Content That Converts with Kristen Porter
Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help profession...
Why Easy Content Performs Better - Talking Content with Nic Fren
It's easy to overcomplicate your content marketing strategy, but in this episode Nic Fren, from Bespoke Media , shares how easy content creation can be.In this episode we cover:- The type of (easy) content Nic finds works best- ...
Why Your Newsletter Isn’t Working (and 3 Ways to Turn It Around)
Feel like you’re putting effort into your landlord newsletter and getting... crickets? You’re not the only one. So many property managers either stop sending newsletters altogether or fall into the trap of writing ones that sound more like a sa...
The One Type of Content to Focus on Right Now - with Pat Mears from Rubix Realty
When you discover that your followers love seeing you out of your work uniform, you do it more, right?That's just one of the things we discussed in this episode of Talking Content, with special guest, Pat Mears from Rubix Realty.In ...
You're Already Being Googled - What Will They Find?
Think you don’t need a personal brand because you’re not in sales or chasing rent roll growth? Think again.If you’re a property manager, and your name can be found in a quick Google search (spoiler: it probably can), then you already...
How to Stop People Making Assumptions About You (with Ashleigh Goodchild from PM Collective)
If you've ever worried that people are making assumptions about you from your social media, this is the episode for you.Ashleigh Goodchild is EVERYWHERE on social media, and in this episode she explains whey.In this conversation...
3 Ways AI Is Hurting Your Brand (and How to Fix Them)
Using AI tools like ChatGPT to create content can be a total game-changer… unless it starts making you sound like everyone else.In this episode, I’m calling out three common mistakes property managers are making with AI-generate...
The Content That Is Working Right Now (with Jess Ross from BISE Property)
Balancing growing a real estate agency, with being active on social media, while also raising a family is a juggle. And Jess Ross from BISE Property is a shining example of how to do it.After starting her real estate agency in late 2023...
Help! My Social Media Engagement Has Tanked - Now What?
You’re showing up, posting consistently, maybe even dancing on Reels - and still… crickets. If your social media engagement has suddenly dropped (or slowly fizzled out), you’re not alone... and you’re definitely not doing it all wrong....
No Ads, No Budget, No Problem - Growing a Business with Content
Starting from scratch with zero clients, no cash flow, and a brand-new business? Yep, I’ve been there. In this episode, I’m pulling back the curtain on exactly how I used content (and zero dollars) to grow my rent roll from the ground up.
Why I Changed the Name of This Podcast (and What’s Coming Next)
We’ve had a little glow-up over here!In this quick solo episode, I’m sharing why the podcast is no longer Rent Roll Starter and what the new name - Talking Content - really means for you and your business.Whether...
Starting a Real Estate Agency at age 21 - with Alana Gargaro from Residential HQ Central Coast
I started my own property management career at 18 years old. And I used to think that was young.But then I met Alana Gargaro from Residential HQ Central Coast.Alana started her career in real estate at 15 years old.And s...
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The Secrets to Success when running a Property Management Business with Family - with Sandy & Talisha Buttsworth
When Talisha Buttsworth first started working in her Mum's property management company, her Mum fired her!It's true, Sandy Buttsworth fired her own daughter!But that's not where the story ends.I recently sat...
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How to Get Endless Referrals into your Rent Roll
Last month, Di Coad got over 20 landlords referred to her from her referral partners. And she didn't prospect for ANY of them. They just came to her.But it wasn't always like this.In fact, shortly after Di bought her...
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How to Retain Your Property Management Staff for Longer - with Ashleigh Goodchild from SOCO Realty
Ashleigh Goodchild has 3 property managers in her team who have taken long service leave. Read that sentence again and let it sink in.Property Management is typically known to have very high staff turnover, but that's not how Ashleigh...
What happens when you add Sales to a Property Management Only Business? - with Sandy Lower from Q State Properties
Sandy Lower, founder of Q State Properties, started her property management business after being a long term property investor herself. While she started out as a property management only business, she eventually realised she needed to br...
Working with your Spouse in Property Management - with Rob & Christina Mandanici from Paddington Realty
Their story of starting a rent roll isn't the usual story, but Rob and Christina started their property management business from scratch, after experiencing terrible service as tenants themselves.While many couples would never want to w...
The Secrets to Leadership in Property Management - With Laura Shooter from SJ Shooter Real Estate
When Laura Shooter, Managing Director of SJ Shooter Real Estate, joined her husband in his real estate agency, she didn't plan to become the MD. But she soon found herself stepping up into this leadership role, and growing a strong team i...
How Naomi gets 40% of her Landlords from Social Media - with Naomi Baber from Baber & Co
Naomi Baber, founder of Baber & Co Property Management Specialists, has only been growing her rent roll for a short space of time, and yet, she's built a loyal following on social media, and now she gets 40% of her landlords as a re...
How to Charge Higher Fees in Property Management - with Amanda Turner from Opulence Property QLD
Amanda Turner, owner of Opulence Property QLD, is shaking things up in Property Management. She's charging a fixed management fee in her rent roll. This means that whether the property is rented or vacant, if the tenant pays r...
How to use Social Media to Grow your Business (with guests Terri & Shonleigh from pmXcite)
If you've ever felt like it's taking too long to grow your business using social media, this episode is for you.Join Ellen, with her special guests, Terri Handy and Shonleigh Draper (from
3 Tips for Starting Your Rent Roll from Scratch (Ellen reads her blog ep #6)
Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll.Today’s episode is the final in ...
5 Ways to Beat Burnout in Property Management (Ellen reads her Blog ep #5)
Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll and tips for running your Property Manag...
How to WOW Your Clients with Tech (Ellen reads her blog ep #4)
Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll.Today’s episode is the fourth in...
3 Tips for a Successful Rent Roll in 2021 (Ellen reads her blog ep #3)
Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll.Today’s episode is the third in ...