Talking Content
Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place.
Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience.
Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed.
Subscribe now to start transforming your content marketing approach.
Talking Content
Help! My Social Media Engagement Has Tanked - Now What?
You’re showing up, posting consistently, maybe even dancing on Reels - and still… crickets. If your social media engagement has suddenly dropped (or slowly fizzled out), you’re not alone... and you’re definitely not doing it all wrong.
In this episode, I’m breaking down what could actually be behind the drop—and what you can do to turn things around without burning yourself out or starting from scratch.
We’ll cover:
- How to spot the real reason behind low engagement (hint: it’s not always the algorithm)
- What to look for in your analytics before you panic
- Easy tweaks to refresh your content without doing a full rebrand
- How to build connection again (without spending hours glued to your phone)
If your content isn’t getting the love it used to, this episode will help you regroup, reset, and reconnect with your audience in a way that actually works.
Links mentioned:
✨ Download the free Personal Brand Content Starter Kit: contentcollab.com.au/brand
📖 Read the full article: What To Do If Your Social Media Engagement Is Down https://www.contentcollab.com.au/what-to-do-if-social-media-engagement-is-down/