Talking Content
Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place.
Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience.
Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed.
Subscribe now to start transforming your content marketing approach.
Talking Content
You're Already Being Googled - What Will They Find?
Think you don’t need a personal brand because you’re not in sales or chasing rent roll growth? Think again.
If you’re a property manager, and your name can be found in a quick Google search (spoiler: it probably can), then you already have a personal brand. The question is - are you actively shaping it, or leaving it up to chance?
In this episode, we’re unpacking why personal branding still matters even if you’re not the one responsible for bringing in new landlords, and how it can actually make your job easier by building trust, deepening client relationships, and even bringing in surprise referrals.
We’ll chat about:
- Why personal branding isn’t just for business owners and BDMs
- How showing up online can actually improve relationships with your current landlord clients
- Simple ways to build a brand without adding hours to your workload
- And yes, why sharing a little more of you makes all the difference
This isn’t about being an influencer or going viral. It’s about being real, being visible, and being the kind of property manager people remember (in the best way).
Links mentioned:
Download the free Personal Brand Content Starter Kit: contentcollab.com.au/brand
Read the full blog post: https://contentcollab.com.au/why-you-should-build-a-property-management-personal-brand-even-if-youre-not-responsible-for-rent-roll-growth