Talking Content
Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place.
Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience.
Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed.
Subscribe now to start transforming your content marketing approach.
Talking Content
Content That Converts with Kristen Porter
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Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works.
In this episode we cover:
- The surprising results that come when content doesn’t hit the original goal
- Why email marketing is the cornerstone of Kristen’s strategy
- How to create lead magnets that actually nurture (not just collect emails)
- Her batching and repurposing process for turning one idea into weeks of content
- The truth about Facebook and Instagram ads (and why you should never just hit “boost”)
- Kristen’s advice if you’re overwhelmed and don’t know where to start
And much more!
To connect with Kristen Porter and Zenovate Marketing on social media:
Follow Zenovate Marketing on Instagram: https://www.instagram.com/zenovatemarketing/
Follow Zenovate Marketing on Facebook: https://www.facebook.com/profile.php?id=61573619129761
Connect with Kristen on LinkedIn: https://www.linkedin.com/in/kristen-porter-889ab886/
And to connect with Ellen and the ContentCollab team:
Follow Ellen on Instagram: https://www.instagram.com/ellen_bathgate/
Follow Ellen on Facebook: https://www.facebook.com/EllenBathgateAU/
Follow ContentCollab on LinkedIn: https://www.linkedin.com/company/content-collab-au
Connect with Ellen on LinkedIn: https://www.linkedin.com/in/ellen-bathgate/