Talking Content
Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place.
Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience.
Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed.
Subscribe now to start transforming your content marketing approach.
Talking Content
Why Easy Content Performs Better - Talking Content with Nic Fren
It's easy to overcomplicate your content marketing strategy, but in this episode Nic Fren, from Bespoke Media , shares how easy content creation can be.
In this episode we cover:
- The type of (easy) content Nic finds works best
- The secret he has to email marketing
- The content that just doesn't work any more in the real estate space
And much more!
To connect with Nic on social media:
Follow on Instagram: https://www.instagram.com/nic_fren/
Follow on TikTok: https://www.tiktok.com/@nic_fren
Follow Bespoke Media on Facebook: https://www.facebook.com/profile.php?id=100063648187112
Connect on LinkedIn: https://www.linkedin.com/in/nic-fren-b1125954/
And to connect with Ellen and the ContentCollab team:
Follow Ellen on Instagram: https://www.instagram.com/ellen_bathgate/
Follow Ellen on Facebook: https://www.facebook.com/EllenBathgateAU/
Follow ContentCollab on LinkedIn: https://www.linkedin.com/company/content-collab-au
Connect with Ellen on LinkedIn: https://www.linkedin.com/in/ellen-bathgate/
Podcast Episode Timestamps
Introduction to the Episode (00:00:00)
Ellen welcomes Nick Friend and introduces the focus on content marketing strategies.
Nick's Viral Content Experience (00:00:33)
Nick shares how a rant at the airport went viral and generated business.
Authenticity in Content (00:01:38)
Discussion on the effectiveness of raw, off-the-cuff content versus planned posts.
Nick's Background (00:02:12)
Nick introduces himself and discusses his journey in real estate and content marketing.
Evolution of Content Strategy (00:03:10)
Nick reflects on how his content marketing strategies have changed over seven years.
Content Creation Process (00:05:04)
Nick explains his spontaneous content creation style and minimal planning.
Pressure to Create Content (00:06:07)
Discussion on the pressure of content creation and Nick's approach to managing it.
Unexpected Content Performance (00:07:29)
Nick talks about content that underperformed despite high expectations.
Repurposing Successful Content (00:08:41)
Nick shares strategies for reusing successful content across platforms.
Email as a Key Channel (00:09:54)
Nick reveals that email is his most effective content distribution channel.
Using AI for Subject Lines (00:11:21)
Discussion on leveraging AI tools like ChatGPT for crafting catchy email subject lines.
Tech Tools for Content Creation (00:17:44)
Nick lists his favorite apps and tools that simplify content creation.
Bulk Uploading in Canva (00:19:05)
Nick explains how to use Canva's bulk upload feature for efficient content production.
Final Thoughts on Content Style (00:20:26)
Nick expresses his preference for video content as his primary style moving forward.
The Power of Video in Marketing (00:20:42)
Nick discusses how video connects people and equates views to phone calls.
Engaging with Followers (00:21:14)
Nick emphasizes that success in real estate can come from connecting with a small follower base.
Intimacy with Low Follower Counts (00:21:43)
Ellen believes fewer followers lead to stronger connections and more meaningful interactions.
Nurturing Existing Followers (00:22:11)
Nick shares the importance of responding to followers and maintaining relationships over chasing numbers.
Closing Remarks and Social Media Links (00:22:58)
Ellen wraps up the conversation, inviting listeners to connect with Nick on social media.