Talking Content
Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place.
Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience.
Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed.
Subscribe now to start transforming your content marketing approach.
Talking Content
Why Your Newsletter Isn’t Working (and 3 Ways to Turn It Around)
Feel like you’re putting effort into your landlord newsletter and getting... crickets? You’re not the only one. So many property managers either stop sending newsletters altogether or fall into the trap of writing ones that sound more like a sales pitch than something a landlord actually wants to read.
In this episode, I’m breaking down three simple ways to create newsletters that landlords will actually open, read, and remember - even look forward to.
We’ll cover:
- Why “use our service” isn’t newsletter content
- How to make your newsletter feel personal, helpful, and not like spam
- A sneaky little tip involving your landlord’s actual mailbox (yep, snail mail still works!)
- How your newsletter can quietly become your most effective rent roll growth tool
If you’ve ever wondered whether newsletters are worth the effort, this episode will show you how to make them work for you... not just your marketing checklist.
Links mentioned:
📥 Grab the free Personal Brand Content Starter Kit: contentcollab.com.au/brand
📖 Read the full blog post: 3 Secrets to Landlord Newsletters https://contentcollab.com.au/3-secrets-landlord-newsletters-landlords-read