
Talking Content
Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place.
Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience.
Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed.
Subscribe now to start transforming your content marketing approach.
Talking Content
3 Ways AI Is Hurting Your Brand (and How to Fix Them)
Using AI tools like ChatGPT to create content can be a total game-changer… unless it starts making you sound like everyone else.
In this episode, I’m calling out three common mistakes property managers are making with AI-generated content - mistakes that can quietly erode your brand and disconnect you from your audience (without you even realising it).
We’re talking:
- Why those random emojis might be doing more harm than good
- The American spelling trap (and how to stop sounding like you're based in Ohio)
- How to ditch the generic, robotic tone and actually sound like you again
Plus, I’ll share super simple tweaks you can make to get way better results from AI (without losing your voice or vibe in the process).
Links mentioned:
Grab the free Personal Brand Content Starter Kit: contentcollab.com.au/brand
Read the full blog post: 3 AI Mistakes in Property Management Content https://www.contentcollab.com.au/ai-mistakes-in-property-management/